Photos • Emma Jönsson Dysell / New Blood Agency
Fashion • Tekla Knaust / New Blood Agency
Hair • Martina Senke / Mikas
Make up • Sophie Eriksen / Agent Bauer
Model • Linnea / Mikas
……….

Gravure caught up with Viktor & rolf for a quick chat about the launch of their new fragrance, eau mega. They gave us their views on authenticity, technology, fantasy, being dutch, and that most ephemeral of senses, smell. This is what they had to say.

Published in Gravure #4
Interview by Alex Freund
Portrait Illustration by Jenny Mortsell • Jed Root
Photography by Spencer Higgins • Jed Root

GRAVURE: You’re both Dutch and are based in Amsterdam. How do you feel being based outside the Paris-Milan-New York axis has affected your work?

V&R: It’s quiet! Being outside allows us a kind of freedom to step outside of fashion and concentrate on our work. It’s easier to see things from the outside.

GRAVURE: How does this affect how you approach your work?

V&R: We work upside down!

GRAVURE: How so? Your collections are always very conceptual, but how do you approach a fragrance project? Can a smell be conceptual?

V&R: We think so. We always start with a word. With our fragrances, we can’t smell it until we know the word, so the idea is very important. (Continued)

ACNE

AW10
Director • Andreas Larsson
Models • Emilia Nilsson / Stockholmsgruppen, Max A / Stockholmsgruppen, Zebylon / Marion Vain