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INTERVIEW: VIKTOR & ROLF



Gravure caught up with Viktor & rolf for a quick chat about the launch of their new fragrance, eau mega. They gave us their views on authenticity, technology, fantasy, being dutch, and that most ephemeral of senses, smell. This is what they had to say.

Published in Gravure #4
Interview by Alex Freund
Portrait Illustration by Jenny Mortsell • Jed Root
Photography by Spencer Higgins • Jed Root

GRAVURE: You’re both Dutch and are based in Amsterdam. How do you feel being based outside the Paris-Milan-New York axis has affected your work?

V&R: It’s quiet! Being outside allows us a kind of freedom to step outside of fashion and concentrate on our work. It’s easier to see things from the outside.

GRAVURE: How does this affect how you approach your work?

V&R: We work upside down!

GRAVURE: How so? Your collections are always very conceptual, but how do you approach a fragrance project? Can a smell be conceptual?

V&R: We think so. We always start with a word. With our fragrances, we can’t smell it until we know the word, so the idea is very important. (Continued)

NESTING INSTINCT



Published in Gravure #3 / FW09
Photos • Jenny Gage & Tom Betterton
Fashion • Lisa Mosko
Casting • Laine Rosenberg
Models • Patricia Schmid, Tiiu Kuik, Sydonie Herrera / Marilyn Model Mgt.
Creative Direction • Alex Freund / Gravure Projects

Special thanks • Michael Ross, Shawn Brydges

……….

(Continued)

ACNE



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ACNE
AW10
Director • Andreas Larsson
Models • Emilia Nilsson / Stockholmsgruppen, Max A / Stockholmsgruppen, Zebylon / Marion Vain

LA RIVE



Photos • Noam Griegst
Fashion • Tekla Knaust / New Blood Agency
Makeup • Nina Belkhir / Linkdetails
Makeup • Andre Cueto-Saavedera / Mikas
Model • Delphine Francois Keller / Elite Paris

……….

(Continued)

GRAVURE #4



GRAVURE #4 SPECIAL EDITION IS NOW AVAILABLE!
$42+shipping  - (USA) BUY NOW
$42+shipping – INTERNATIONAL (NON-USA)


160pp + hand-printed mezzotint silkscreen hardcover
Produced in a limited edition of 250 copies
Featuring: Viktor & Rolf, Emma Jönsson Dysell, Honer Akrawi, Tiago Molinos, Timothy Nazarro, Clarence K, Alex Freund, Jenny Mörtsell, Spencer Higgins, Matthew Ames, Hanna Albrektsson.  Special Edition cover art by Deanne Cheuk.

KIKI



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KIKI

Director : Alex Freund
Starring : Kiki • NY Models
Hair : Lisa Raquel • See Mgt.
Makeup : Greg Vaughan • L’Atelier
Casting : Laine Rosenberg

MAK



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MAK

Director : Alex Freund
Starring : Mak • IMG
Hair : Lisa Raquel • See Mgt.
Makeup : Greg Vaughan • L’Atelier
Casting : Laine Rosenberg

CONSUMED



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CONSUMED

A Dorian Orange production:
Written and Directed by Bradley Young
Starring: Lydia Hearst
Producer: Nathanial Ruhlman
Styling: Deborah Afshani @ Marek and Associates
Director of Photography: Travis Manning
Editor: Thomas Hoppe
Set Design: Peter Mayer
Music: “St. Louis Blues” performed by Luke Trumble
Design Director: Christian Palma
Color: Travis Manning
Casting: ML McCarthy and Suze Lee for Urban Productions Casting
Make-up: Regina Harris @ See Management
Hair: Mitch Barry for Bryan Bantry Inc.
Assistant director and set photography: Vera Mulyani
1st photography assistant: Micah Stathis
2nd photography assistant: Boanerges Centeno
Fashion Assistants: Brandon Maxwell and Anatolli Smith
Body Double: Nikki B. @ Race Models
PA’s: Matt Dickinson, Flavia Prado.
Equipment: The Space Inc, Handheld Films Inc.
Art: ‘globe 1’ from “The wall,” a video series by Bradley Young
Special thanks: Nadine Johnson, Michael Tavini, Christopher Marich and the team at The Standard, NY and Ryan Brown @ Factory PR.

……….
(Continued)

LYOKA



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LYOKA

Director : Alex Freund • Gravure Projects
Hair : Lisa-Raquel • See Management
Makeup : Greg Vaughan • L’Atelier
Model : Lyoka • One Model Management
Casting : Laine Rosenberg

Special Thanks : 3rd Ward Studios

THE PHOTOGRAPH



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THE PHOTOGRAPH

Writer and  Director : Bradley Young
Co-director : Alex Freund
Starring : Jessica Joffe c/o Craig Lawrence Ford
Producer : Nathaniel Ruhlman
Fashion Direction & Styling: Lisa Mosko
Director of Photography : Travis Manning
Design Director : Christian Palma
Editor : Thomas Hoppe
VFX : James Gunderson
Casting : ML McCathy and Suze Lee for Urban Productions Casting
Hair and Make up : Regina Harris
Music : “Skyscraper” by Julian Plenti*
Fashion Assistant : Emma Fernberger

Special Thanks to Selete Valazquez and Circle Line Sightseeing Cruises
Photograph courtesy of Jessica Joffe

* Available on the album Julian Plenti is…Skyscraper
Licensed Courtesy of Matador Records

……….

Fashion : Miu Miu

BUREAU OF THAUMATOLOGY



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BUREAU OF THAUMATOLOGY

Director : Steve Cohen
Fashion Direction & Styling: Lisa Mosko
Art Direction, Stop Motion Animation & Prop Styling : Lisa Gwilliam
Editor : Wilson Van Law / Post Office Media
Music : Dagomba Music, courtesy of Mandara Music
Fashion Assistant : Emma Fernberger

……….

(Continued)

BLACKROCK



Photos: Tiago Molinos
Fashion • Lisa Mosko
Hair • Staci Child at Cutler for Factory Downtown
Make up • Yuko Mizuno using Make Up For Ever at Rona Represents
Model • Andressa Fontana at Supreme
Fashion Assistant • Emma Fernberger
Retouching • Leo Vas

……….
(Continued)

DOPPELGANGER




DÖPPELGANGER

Photography : Alex Freund / Gravure Projects
Styling : Tekla Knaust / NewBloodAgency
Hair : Luke Baker / See Management
Makeup : Stevie / The Wall Group
Models : Darla Baker @ Elite, Zuzanna @ Supreme
Shot at 3rd Ward Studios

……….

(Continued)

RE-CYCLE




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RE-CYCLE

Director : Bell Soto
Styling & Casting : John Tan
Editor : Peter Hastorf
Hair : Rebecca Plymate • See Management
Makeup : Glen Jackson • See Management
Makeup : Yuko Mizuno • Rona Represents
Model : Jonas Kessler • Wilhelmina

……….

STOCKHOLM SYNDROME




STOCKHOLM SYNDROME

Photography : Emma Jonsson Dysell / New Blood Agency
Fashion : Tekla Knaust / New Blood Agency
Makeup  : Ignacio Alonso / Agent Bauer
Hair  : Ali Perzadeh / Linkdetails
Model : Emilia N / Stockholmsgruppen

……….

(Continued)

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